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America: A Tribute to Heroes

America: A Tribute to Heroes was a benefit concert created by the heads of the four major American broadcast networks; Fox, ABC, NBC and CBS. Joel Gallen was selected by them to produce and run the show. Actor George Clooney organized celebrities to perform and to man the telephone bank. The marketing and public relations was headed by Warner Bros. EVP Corp Comm with assistance from the marketing and publicity departments of all four broadcast networks. Wikipedia

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